SEO better known as Search Engine Optimization is the process of increasing the visibility of the websites over the web. It considers how search engines work, what people search for, keywords typed into search engines. The following are given below some tricks and tips for Search Engine Optimization:
1) Add Good content on your website
Adding good content to your site on a regular basis will be helpful in generating links to your website at a consistent and measured rate which will attract the right kind of attention from the search engines which is always required.
2) Build your own blog
By building your own blog and remaining in contact with the successful blog owners who are already in this particular field will help increase your exposure and help you with your link building. Relationships can be built by reading a lot of different blogs and leave comments on them.
3) Incorporate social media buttons into your website
Social media buttons refers to the inclusion of facebook and twitter buttons in to your website for gaining popularity because the algorithm used by the Bing for assesing the popularity of the website collect data from these sites only.
4) Domain name should be proper
Domain names should contain the keywords that users are searching for or likely to be searched by the user. If you’re setting up a new website or a blog then use that domain for your website which is keyword rich.
5) Data should attract the users
Data to put on the site or blog should be that much useful and relevant that it should attract the users.
6) Always add caption with the images
Always add captions with the images that you put on your site or blog because that will let the users know about the image . The captions should also be keyword rich so that the spiders which are crawling over the web will be able to locate them when they are searching your site.
7) Website should be updated with new content
Obsolete data present on the website should be updated with the current data and the data which is new. The ranking done by the search engine is actually on the basis of the data present on the website or blog . The sites with the updated data will get the higher rankings while that of obsolete data will get lower rankings.
8) High quality keywords
High quality keywords must be used because it will increase the traffic on the website and also the number of hits for that particular site. Always put keywords in the header of the page and the title field.
9) Site maps should be used for a particular website
A Sitemap when included in a particular website then it helps the search engines to understand how to crawl and index all of the pages, including the frequency that they change.
10) Search engine optimization should not be the only goal but the people are
This means that while building a website or a blog keep the user or visitor in your mind whose demands are to be fulfilled.